Behavioral Insights

Loss/Risk Aversion

Loss/Risk Aversion

Why the pain of losing is psychologically twice as powerful as the pleasure of gaining.

The Herd Mentality

The Herd Mentality

The tendency of people in a group to think and behave in a way that conforms with others in the group. 

Confirmation Bias

Confirmation Bias

Looking to information that will confirm ones beliefs, while overlooking information that may disconfirm.

Status Quo

Status Quo

Inertia-- the theory that objects at rest tend to stay at rest and objects in motion tend to stay in motion. 

Home Bias

Home Bias

Things that are familiar.