135 Technology Drive,
Why the pain of losing is psychologically twice as powerful as the pleasure of gaining
The tendency of people in a group to think and behave in a way that conforms with others in the group.
Looking to information that will confirm ones beliefs, while overlooking information that may disconfirm
Inertia-- the theory that objects at rest tend to stay at rest and objects in motion tend to stay in motion
Things that are familiar.